Celebrities & the Rise of
Instagram
When social
media innovator Facebook purchased Instagram for $1 billion, it made news
around the globe. Not only do a multitude of celebrities from around the world constantly
use and promote the application called Instagram, but 150 million people have
follow in their footsteps. Instagram is an application that launched on the
Apple iPhone in October 2010 and has now become one of the most popular
applications, mainly due to the ability of users to see into the real lives of
their favourite celebrities. It allows a user to upload a picture, choose a
specific filter and share with their friends onto their Twitter or Facebook
pages. It has recently introduced a new version of the application which allows
you to share videos, which has been used quite frequently by many celebrities.
According
to David Marshall, the ‘best way to understand this proliferation of the public
presentation of the self is through the term specular, a two-way mirror of
projection on to the screen and the circulation of and interaction with those
images and texts into the wider world’ (Marshall, 2010). David Marshall is
stating that celebrities may have two persona; their public and private
identities. This is clearly true when we see how a celebrity promotes
themselves on the internet. It must be hard for celebrities to act as their
true selves when they are so conscientious of how they will be portrayed and if
they are being shown in the best light.
Kim
Kardashian recently used Instagram to show the world the first picture of her
child with Kanye West, which received 1.5 million likes and went viral on the
internet only seconds after it was posted. Miranda Kerr uses her Instagram to
upload pictures of her beauty routine and subsequently promote her organic skin
care line, Kora. Paris Hilton has used Instagram to promote her new album and
also shows off her fabulous lifestyle, where she travels, parties and sees her
celebrity friends. This is quite different to Miranda Kerr’s photographs, which
are usually of her son, Flynn, or her favourite inspiration quotes or pictures
of nature. Both celebrities have very different public personas, however it can
be questioned as to whether they are similar in their private lives?
Rihanna
is an example of a celebrity who does not hide her true self on the internet.
She constantly publishes raunchy pictures and provocative images on her
Instagram, including her in a bikini and drinking alcohol. It is therefore
questionable whether celebrities are being truthful on Instagram or whether
their personas are merely an improved representation of themselves in order to
gain popularity.
